In August, 2011 Middleton was recognized as a "Bird City" by the Bird City Wisconsin project. The program is modeled after the Arbor Day Foundations' "Tree City USA" program with the following goal:
To encourage all communities in Wisconsin to implement sound bird conservation practices by offering public recognition to those that succeed in (a) enhancing the environment for birds and (b) educate the public about the interactions between birds and people and about the contributions birds make to a healthy community.
In order to become a "Bird City" communities need to demonstrate in a written application that they have met at least seven of 22 criteria within these four categories:
Category 1: Creation and Protection of Habitat
Category 2: Participation in Programs Promoting Effective Community Forest Management
Category 3: Limiting or Removing Hazards to Birds
Category 4: Public Education